Take 3 ribbons and make a bow with each one, with 2 big loops each and long tails.
Layer the bows.
Secure the bow together with a zip tie or pipe cleaner.
Fluff out your bow.
Attach your bow to the top of your swag.
Take some of your tails and make poofs.
Trim and dovetail your ends.
Make another bow the same but smaller.
Attach the bow to the bottom of your swag.